Mesa Startup Lab
The in house incubator at Mesa
Turn your idea into an operating company inside India’s only AI-first, VC-backed, startup-focused business school – while you spend 12 months in Bengaluru’s startup hub.
Key Highlights from the recent cohorts
40 +
Startups Incubated at MSL
20 Cr +
Annual startup revenue run-rate
1.2 Cr +
Invested by Mesa in startups
7 Cr +
Funding raised through investors
2
Startups pitched on Shark Tank
Inside Mesa Startup Lab
Mesa’s in-house incubator for serious founders – a year-long track where your primary outcome is a real, working company.
1
Your Startup at the Centre
MSL is a founder track inside Mesa’s 12-month, full-time program in Bengaluru. The timetable, mentors, and projects are designed so your company sits at the centre of your year – not squeezed in on weekends.
2
Access to Capital, On Campus
MSL founders can tap into Mesa’s ₹5 Cr in-house startup fund to validate ideas, build, and launch. This gives you immediate access to capital on campus.
3
A Live VC & Operator Network
You’re building in the middle of a real startup network – Elevation Capital and hundreds of portfolio and partner startups. They show up as teachers, reviewers, mentors, and potential backers.
4
From Idea to Sharp Conviction
MSL is built to help you sharpen what you’re building and why: pressure-testing markets, picking a wedge, and committing to a direction you can stand behind.
5
Traction With Real Customers
You test with real customers from Mesa’s ecosystem, run structured experiments, and chase meaningful traction. The signal you get is from users, revenue, and behaviour in the wild and not just classroom feedback.
6
Guided by People Who’ve Built Here
Your circle includes founders, operators, and investors who’ve built in India’s markets. They help you navigate pricing, GTM, hiring, and fundraising in this context your startup is built for the India opportunity from day one.
Who is it for?
Who is the Mesa Startup Lab For?
Workshops & Bootcamps
Entrepreneurship, taught Through Hands-On Workshops
The Journey
Your 12-month Founder Journey at MSL
1
Discover
(Month 0–2)
Validate the founder–problem fit.
Dive into sectors, customer interviews, and rapid idea testing.
2
Build
(Month 3–6)
Ship real MVPs, run experiments, and start generating revenue with real users.
3
Scale
(Month 7–10)
Double down on traction. Hire early team members, refine pricing, operations, and funnels.
4
Raise & Launch
(Month 11–12)
Pitch to Mesa’s investment committee, Elevation Capital network, and visiting VCs.
Founder Fellowship
Introducing the Founder Fellowship
Mesa backs founders beyond graduation. The Founder Fellowship ensures alumni continue building, shipping, and scaling with real operational support.

APPLY NOW

Monthly stipend of ₹50,000*

Financial runway to focus on building full-time.

*Terms & conditions apply & benefits may change.
Premium WeWork office space

Dedicated workspace for the founder and two team members, worth ₹50,000+ monthly.

Full access to Mesa’s ecosystem

Classes, sessions, workshops, and learning resources remain open to fellows.

Office hours with Mesa Startup Lab (MSL) team

Regular check-ins on product, strategy, and execution.

Marketing and content office hours

Hands-on support for campaign setup, distribution, and content strategy from Mesa’s growth team.

Dedicated tech / AI generalist support

Practical help to build, automate, and ship your product faster.

MSL Platform Team
VC’s on Campus
Sahil Dhigra
Sahil Dhigra
VC, Riverwalk Holdings
Arjun Vaidya
Arjun Vaidya
Co-founder, V3 Ventures
Namita Dalmia
Namita Dalmia
Co-founder & Partner, Enzia
Poorvi Vijay
Poorvi Vijay
Vice President, Elevation Capital
Namit Chugh
Namit Chugh
Principal VC, W Health Ventures
Susmit Patodia
Susmit Patodia
Director, Antler
Pratik Poddar
Pratik Poddar
Partner, Nexus VP
Dhairen Tohlia
Dhairen Tohlia
VP, Alteria Capital
Sunitha R.
Sunitha R.
Ex-President, Lts Venture
Bipin Shah
Bipin Shah
Partner, Titan Capital
Neeraj Jain
Neeraj Jain
Founder, Value Angels Network
Romit Mehta
Romit Mehta
VP, Lightspeed India Partners
Kislay Sahsawat
Kislay Sahsawat
Principal, Lumikai Fund
Joseph S
Joseph S
VP, Blume Ventures
#FromtheFiles
Startup Incubated at Mesa

MYINFRA

By Samyak Jain,, Cohort 2

2.2+Cr
ARR
3+
Categories
10+ active dealers across North India
MYINFRA

MYINFRA is a B2B infrastructure materials startup built to fix what's fundamentally broken in building–materials distribution: thin dealer margins, capital locked in inventory, and inconsistent supply quality.

MYINFRA supplies engineered cement products in smaller quantities, faster cycles, and with price-stable quality. Its flagship brand, MYINFRAPLY, focuses on standardisation, branding, and fulfillment speed – helping local dealers compete with national players without choking working capital.

MYINFRA took shape during ideation and early scale. Samyak used the Mesa ecosystem to refine the core thesis by going deep into dealer behaviour and supply-chain economics, then stress-testing the model with small real feedback. That iteration helped in sharpening the dark-warehouse approach, streamline procurement from underutilised manufacturers, and build a repeat-able dealer onboarding playbook.

1
Identify a real market gap
Understanding why dealers struggle with branded products, despite strong downstream dem
2
Design a capital-efficient supply model
Small MOQs, faster fulfillment cycles, and lower inventory risk forndealers.
3
Build a strong core brand
MYINFRAPLY as a trusted, dealer-centric alternative to national brands
4
Create a scalable GTM motion
Dealer-first growth with secondary sales support, branding, and loyalty levers
Samyak Jain,

Building MYINFRA taught me that distribution is not about moving products. It is about moving trust. Dealers do not just need better economics, reliable supply, and someone who understands the reality on the ground.

This is my second startup, and Mesa changed how I think and operate. It helped me slow down when needed, get brutally clear on what matters, and then execute with speed. Every founder and operator conversation forced sharper decisions; not prettier slides.

The biggest lesson I'm taking forward is simple: execution compounds faster than ideas. If you solve a real problem deeply and consistently, scale becomes the by-product.

- Samyak Jain, Cohort 2

#FromtheFiles
Startup Incubated at Mesa

VetQure AI

By Arjun M S & Balagopal Jayakumar,

80+ Clinics using
VetQure
₹35L+ Annual
Revenue Rate
50L Raised in
funding so far
VetQure AI

VetQure AI is a clinical operating system for modern pet clinics. It turns doctor conversations into structured SOAP notes, generates visual disease summaries, and helps clinics stay connected with pet parents on WhatsApp. The goal is simple: reduce admin time, improve care quality, and help clinics grow revenue.

It started as an early prototype inside Mesa Startup Lab and scaled by doing the opposite of what most people do. They sold before it was perfect, onboarded their first 15 clinics with a Figma flow, then shipped a working voice-to-SOAP EMR in three weeks. Every iteration came straight from clinic feedback, and the positioning stayed tight: not "another software," but the backbone of modern pet care.

1
Sell before it's perfect
Onboarded 15 clinics with just an early Figma prototype.
2
Build fast, Ship faster
Delivered a full-stack voice-to-SOAP EMR in 3 weeks.
3
Narrative is everything
Positioned VetQure not just as software, but as the backbone of modern pet care.
4
Learn in public
Pitched to policymakers, VCs, and top vet institutions via Mesa warm connects.
5
Stay customer-obsessed
Every new feature came from clinic feedback, not a product roadmap.
Arjun M S & Balagopal Jayakumar

Before Mesa, I thought building meant coding. Mesa flipped that for me. Building a real company starts with talking to customers, charging early, and creating momentum before you feel ready.

We sold VetQure when it was still duct tape and vision. Then we kept shipping. Feature by feature, only based on what clinics asked for. Mesa also pushed us to tell a bigger story, not just what the product does, but what it enables for veterinary care in India.

Today, VetQure powers 80+ clinics and growing. But it started as an idea in a pitch room. Mesa turned that idea into movement.

- Arjun M S & Balagopal Jayakumar

#FromtheFiles
Startup Incubated at Mesa

Bloc

By Arnav Gupta & Rishabh Agarwal, Cohort 2

500+ customers
₹40L ARR
Bloc

Bloc is a new-age insect and pest control brand built for premium homes and commercial spaces. It replaces coils, vaporizers, sprays, zappers, and fogging with a single chemical-free solution that delivers continuous protection. No consumables. No odour. No health risks. Minimal maintenance.

Incubated at Mesa Startup Lab, Bloc was built by questioning everything that already existed in pest control. Instead of short-term repellents or service-heavy models, the team focused on professional-grade performance combined with thoughtful design. The result is a product customers can rely on daily, not just during peak seasons.

From early pilots to hotel deployments, Bloc validated demand on the ground. The team is now manufacturing its own products in India, tightening supply control and laying the foundation for a full suite of smart, chemical-free pest management solutions across households and commercial environments.

Arnav Gupta & Rishabh Agarwal

Building Bloc as first-time founders was messy and uncertain. Mesa helped us bring clarity to that chaos. Early on, Ankit Agarwal pushed us to stop building for everyone and focus on one clear audience. That shift changed everything. We designed for a specific use case, validated demand through real revenue, and learned to think deeply about pricing and go-to-market from our classes and startup leader sessions.

Mesa connected us with the right mentors at the right moments, whether it was performance marketing, founder-to-founder problem solving, or tough brainstorming calls. Weekly check-ins with our MSL mentor, Siddharth Chauhan, kept us accountable and helped us navigate zero-to-one decisions. Conversations with Varun Limaye reinforced one lesson again and again: keep selling, and always work backwards from where you want to be in 1 and 5 years.

More than frameworks, Mesa gave us belief. The campus environment, constant feedback, and support made us trust ourselves. And when you're building a startup, that belief is everything. It's what makes quitting not an option.

- Arnav Gupta & Rishabh Agarwal, Cohort 2

#FromtheFiles
Startup Incubated at Mesa

Mumbai Pav Company

By Tanay Agarwal & Jash Arora, Cohort 1

8cr Annualised Revenue
5 Cr VC & Angel round raised
Co-founded & Incubated at Mesa 
Mumbai Pav Company

Mumbai Pav Company is a quick service restaurant QSR that delivers authentic Mumbai-style street food in Bangalore.

MPC was founded by Jash Arora & Tanay Agarwal, two students from the founding cohort at Mesa. They formulated, clarified & tested their business as part of Mesa Startup Lab, and have seen tremendous growth in the last 1.5 years:

1
Identify a Product
Find a real customer problem and choose a product category.
2
Source & Manage Inventory
Work with suppliers, negotiate margins, and handle stock.
3
Build an Online Presence
Create your website, social media, and marketplace profiles.
4
Sell & Hit Revenue Targets
Sell online and at flea markets; earn 5L in revenue
Tanay Agarwal & Jash Arora

One of the biggest lessons I took away from Mesa was the importance of doing one thing really well. Focus over diversification is something we kept hearing in class, and it shaped how we built Mumbai Pav Co. We learnt to double down on what was working instead of chasing every new idea. For instance, we worked on how to design marketing campaigns and even built a loyalty campaign that directly informed how we think about retention today. When we started raising, the Mesa network made a very real difference. Almost 50 percent of our cap table is made up of angels we met through Mesa, including people like Mohit Gulati, Anand Sinha, Varun Limaye and more.

Many of them first came in as mentors and CXOs who taught in class. As we grew, we took up our own office and scaled the team, and at every step Ankit Agarwal was deeply involved in getting us funding ready. We were connected to lawyers, helped in understanding term sheets, and got to apply everything we learnt in the VC classes to our specific round. From deciding round size to building FOMO and closing the offer on the right terms, Mesa was there through it all

- Tanay Agarwal & Jash Arora, Cohort 1

#FromtheFiles
Startup Incubated at Mesa

Fabinvest

By Aravind M, Cohort 1

110+ Cr in Assets Under Management
20k investors
reached
15% repeat
investors
Fabinvest

Fab Invest is a Real Estate Investment platform that facilitates small and mid-scale investors to micro-invest in premier real estate projects, earning up to 16% Returns per annum from these investments.

Fab Invest was founded by Aravind M and incubated during his time at Mesa. Fab Invest has now managed assets upwards of 110 Cr.

Through his time at Mesa, Aravind networked heavily, pitching his idea and getting feedback from VCs and startup leaders that came to campus. He also raised capital as part of Mesa Startup Labs at a crucial time during their expansion, and streamlined processes with the help of Ankit – Co-founder at Mesa.

Aravind M

Entrepreneurship is not an easy journey at all - barely 1% of startups make it. A lot of founders go through a rough time in the initial 2 years, and this can be testing. If I were to give a thought with future Mesa students at the start of their journey, it would be to start something they are truly passionate about, that they really want to build.

Ideas and execution can also be poles apart. In the end, it is only 10% what the idea is, and 90% how you execute it.

- Aravind M, Cohort 2

#FromtheFiles
Startup Incubated at Mesa

Everaw Nutrition

By Lucky Soni, Cohort 2

6 Lakhs+ in Monthly revenue
8 Cr Annualised Revenue
Everaw Nutrition

EverRaw's signature range is Super Spreads, which contributes about 78 percent of revenue, and it was piloted, launched, and scaled during Mesa's business building sprint, BYOB.

Lucky entered Mesa at the ideation and family-and-friends sampling stage. The first public feedback came at Mesa's pitch showdown, which he won through public voting. That win triggered structured testing.

On the way of and during the building sprint on 2 July 2024, Lucky and Vaun defined a new child-focused spread concept and began rapid prototyping on campus. Over 10 weeks they reached roughly 500 customers and generated about ₹2.5 lakh in revenue, using the sprint to test various flavours, and packaging without brand pressure.

By Lucky Soni, Cohort 1

I used Mesa's ecosystem selectively and deeply. The most niches and inventor forums asked the right questions. For instance, when we launched Marketing Basics across two terms nailed the difference between a need and a want. The VC class with Mohit Gulati gave me that outside-in investor view and taught about literacy. CTM with Prof Tilru shaped how we think about cross-sell, upsell, and packaging.

Through BYOB, we cracked Fripro's Enigma showed me, are not ideal, how scaled product development, labs, and teams actually run. On the business side, we closed about ₹6 lakh in October without burnout yard. Our AOV is now above ₹1,000 and the near-term target is to cross 1,000 orders a month. Soon, we plan to raise our first cheque and make EverRaw a pantry staple for our target households!

- Lucky Soni, Cohort 2